Packaging.
Google and you’ll find out how important it is.
Now, I do videos, there’s not much packaging involved.
Or is there?
It all boils down to one thing. How appealing are you?
We live in a culture where appearances are everything.
Be honest. You buy the iPhone because of how it looks, not because it’s a smart phone. I’ve used an iPhone, I find it has ADHD.
That aside, the Samsung S4 has done an amazing job of packaging. From the box to the gems within, this is the only item I own where I actually enjoyed reading the manual and functions.
Okay, why am I telling you this? When I was first delivering an order, I thought, “Well hey, it’s a video, nobody cares how I present it. I guess a USB would do.”
WRONG!
Packaging matters! That’s why Christmas presents are wrapped up so nicely! It’s to play up expectations even if the gift is crappy, last-minute and from left-over-sale. How much more when you’re selling your OWN product and putting your art and soul into it?
I could’ve just bought a cool USB and put the video in it. But doesn’t this look SOOOOOO much more better?
It was a lot of work. But that’s how much you should value your customer and his/her satisfaction.
Here’s my advise: Give your best, even if it takes all day.
Side note: Learn to tie a ribbon here.
Mini panic: Why am I feeling so tired?!
Thinking of: Vision board.Vision board.Vision board.Vision board.Vision board. And customer follow-up.
S U M I 